£22.95
  • RRP: £25.00
  • You Save: £2.05 (8%)
FREE Delivery in the UK.
Only 5 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

98% Pure Potato Hardcover – 21 Apr 2016

4.8 out of 5 stars 7 customer reviews

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover
£22.95
£15.55 £20.65
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Great Discounts
Shop the Books Outlet. Discover some great deals on top titles. Shop now
click to open popover


Frequently bought together

  • 98% Pure Potato
  • +
  • The Anatomy of Humbug: How to Think Differently About Advertising
  • +
  • How Brands Grow: What Marketers Don't Know
Total price: £60.64
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 384 pages
  • Publisher: Unbound (30 Jun. 2016)
  • Language: English
  • ISBN-10: 1783522283
  • ISBN-13: 978-1783522286
  • Product Dimensions: 16 x 3.6 x 24 cm
  • Average Customer Review: 4.8 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 400,399 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Book Description

From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today.

About the Author

John Griffiths has been an account planner for most of his career in agencies including JWT Manchester, FCB and CDP. He was one of the first planners to work outside a pure advertising environment in the 1990s as integrated communications came to the fore. He founded the consultancy Planning Above and Beyond and regularly writes on the web about planning and research issues.

Tracey Follows is an advertising professional with over 20 years' experience working in agencies and client-side, creating brand advertising for the likes of Cadbury's, O2, easyJet, BT, T-Mobile, Canon, and John Lewis. Tracey is the Chair of the APG (Account Planning Group) which is the industry-recognised community for advertising strategists and planners. Most recently Tracey held the position of Chief Strategy Officer at JWT, one of the two agencies credited as being the birthplace of planning, and has previously held senior positions at, or been a client of, some of the UK's most famous ad agencies including BBH, Saatchi & Saatchi, AMV, VCCP and Lowe. She also sits on the Exec of WACL (Women in Advertising and Communications London).


Customer reviews

Share your thoughts with other customers
See all 7 customer reviews

Top customer reviews

6 October 2016
Format: Hardcover|Verified Purchase
One person found this helpful
|Comment|Report abuse
12 October 2016
Format: Hardcover|Verified Purchase
One person found this helpful
|Comment|Report abuse
14 October 2016
Format: Hardcover|Verified Purchase
One person found this helpful
|Comment|Report abuse
20 December 2016
Format: Kindle Edition|Verified Purchase
5 September 2016
Format: Hardcover
5 people found this helpful
|Comment|Report abuse
6 September 2016
Format: Hardcover
4 people found this helpful
|Comment|Report abuse
30 October 2016
Format: Hardcover

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?