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98% Pure Potato Hardcover – 21 Apr 2016

4.8 out of 5 stars 7 customer reviews

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Product details

  • Hardcover: 384 pages
  • Publisher: Unbound (30 Jun. 2016)
  • Language: English
  • ISBN-10: 1783522283
  • ISBN-13: 978-1783522286
  • Product Dimensions: 16 x 3.6 x 24 cm
  • Average Customer Review: 4.8 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 400,399 in Books (See Top 100 in Books)
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Product description

Book Description

From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today.

About the Author

John Griffiths has been an account planner for most of his career in agencies including JWT Manchester, FCB and CDP. He was one of the first planners to work outside a pure advertising environment in the 1990s as integrated communications came to the fore. He founded the consultancy Planning Above and Beyond and regularly writes on the web about planning and research issues.

Tracey Follows is an advertising professional with over 20 years' experience working in agencies and client-side, creating brand advertising for the likes of Cadbury's, O2, easyJet, BT, T-Mobile, Canon, and John Lewis. Tracey is the Chair of the APG (Account Planning Group) which is the industry-recognised community for advertising strategists and planners. Most recently Tracey held the position of Chief Strategy Officer at JWT, one of the two agencies credited as being the birthplace of planning, and has previously held senior positions at, or been a client of, some of the UK's most famous ad agencies including BBH, Saatchi & Saatchi, AMV, VCCP and Lowe. She also sits on the Exec of WACL (Women in Advertising and Communications London).

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6 October 2016
Format: Hardcover|Verified Purchase
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12 October 2016
Format: Hardcover|Verified Purchase
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14 October 2016
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20 December 2016
Format: Kindle Edition|Verified Purchase
5 September 2016
Format: Hardcover
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6 September 2016
Format: Hardcover
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30 October 2016
Format: Hardcover

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