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740 Park: The Story of the World's Richest Apartment Building Paperback – 10 Oct 2006

4.3 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 576 pages
  • Publisher: Broadway Books (10 Oct. 2006)
  • Language: English
  • ISBN-10: 0767917448
  • ISBN-13: 978-0767917445
  • Product Dimensions: 14.2 x 3 x 21.1 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 453,835 in Books (See Top 100 in Books)
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Review

"Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car." --"New York Times"

"Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best." --Dominick Dunne
"Great read . . . a gossipy history with revealing tales." --"People"
"Jaw-dropping." --"Fortune"

"In "740 Park", Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York's Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best." --Dominick Dunne

"740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York's most magisterial building is an immensely entertaining, dishy, and ultimately serious book."
--Jane Stanton Hitchcock

"The "Lolita" of shelter porn . . . "740 Park" delves into the rarified world of one of the city's most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads." --Michael Calderone, "New York Observer

""740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative--it's a terrific story." --Donald Trump

"Jaw-dropping apartment porn."
-"Fortune
"
"Gobs of real-estate porn."
--"The New York Times Book Review
"
"[A] great read... gossipy... revealing,"
--"People
"
"As rich as his subjects."
--"Forbes FYI"

"Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car."
--"New York Times"

"Finally! A look inside the golden tabernacle of high society."
--Kitty Kelley

"In "740 Park," Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York's Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best." --Dominick Dunne
"740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York's most magisterial building is an immensely entertaining, dishy, and ultimately serious book."
--Jane Stanton Hitchcock
"The "Lolita" of shelter porn . . . "740 Park" delves into the rarified world of one of the city's most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads." --Michael Calderone, "New York Observer
""740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative--it's a terrific story." --Donald Trump
"Jaw-dropping apartment porn."
-"Fortune
"
"Gobs of real-estate porn."
--"The New York Times Book Review
"
"[A] great read... gossipy... revealing,"
--"People
"
"As rich as his subjects."
--"Forbes FYI"
"Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car."
--"New York Times"
"Finally! A look inside the golden tabernacle of high society."
--Kitty Kelley

In "740 Park," Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best. Dominick Dunne
740 Parkis a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants.This biography of New York s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.
Jane Stanton Hitchcock
The "Lolita" of shelter porn . . . "740 Park" delves into the rarified world of one of the city s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads. Michael Calderone, "New York Observer
" 740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative it s a terrific story. Donald Trump
"Jaw-dropping apartment porn."
"Fortune
"
"Gobs of real-estate porn."
"The New York Times Book Review
"
"[A] great read... gossipy... revealing,"
"People
"
"As rich as his subjects."
"Forbes FYI"
Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.
"New York Times"
"Finally! A look inside the golden tabernacle of high society."
Kitty Kelley"

In 740 Park, Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best. Dominick Dunne
740 Parkis a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants.This biography of New York s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.
Jane Stanton Hitchcock
The Lolita of shelter porn . . . 740 Park delves into the rarified world of one of the city s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads. Michael Calderone, New York Observer
740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative it s a terrific story. Donald Trump
"Jaw-dropping apartment porn."
Fortune

"Gobs of real-estate porn."
The New York Times Book Review

"[A] great read... gossipy... revealing,"
People

"As rich as his subjects."
Forbes FYI
Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.
New York Times
"Finally! A look inside the golden tabernacle of high society."
Kitty Kelley"

About the Author

MICHAEL GROSS has written for Esquire, Vanity Fair, Town & Country, and countless other publications. Currently a contributing editor at Travel & Leisure, he is also the author of Genuine Authentic and the New York Times bestselling Model. He lives in New York City.

From the Hardcover edition.


Customer Reviews

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Top Customer Reviews

By DOPPLEGANGER TOP 1000 REVIEWER on 23 Sept. 2010
Format: Paperback Verified Purchase
As the cover says "740, Park Avenue is the pinnacle of social ascent, the best-known and most lusted-after apartment building in New York City.........." and that's about it really. For those who are fascinated by and are covetous of that rarefied collection of individuals whose wealth or their parents or spouses hand-downs, that can afford the obscenely extortionate 'key-money' and the rigours of appearing before the Co-operative Approval Inquisition, then this is the book for you.

Again quoting from the book's blurb "Tantalizing....intimate....intriguing. Sneaks the reader past the doorman," and gives you the low down, likes, dislikes, eccentricities, dalliances, background and excesses of the most famous of its residents.

Although wholly inconsequential in the general game-plan of life's relevancies, "700, Park" does cater to our more basic envy and 'nosey' instincts and to this end has been well researched and written.
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By Mac McAleer TOP 1000 REVIEWER on 3 Dec. 2012
Format: Paperback
This is a book for real estate mavens, readers of the gossip pages of the New York Post and historians of high-end co-ops in New York City.

740 Park Avenue is the iconic pre-war co-op building, where pre-war stands for pre-World War 2 but really means pre-1929 crash. 740 is a Candela apartment building and you do not get much better than that. Built by Jackie Kennedy's grandfather, it survived the last depression, just, and went on to greatness. The residents are now discreetly wealthy. Past residents were just as wealthy but not always as discreet. And it is the past residents which this book is concerned with, succinctly described by the book's sections:

1. Old Money
2. Oil Money
3. New Money
4. Borrowed Money
5. Other People's Money

The building was developed by James T. Lee and his partners, Lee being the grandfather of Jackie Bouvier, later Kennedy and Onassis. Building began a month before the crash of 1929 but for many of the residents the Great Depression was something that happened elsewhere. The building filled with old money including descendants of the Mayflower and an old Knickerbocker family plus the usual bankers and financiers. In 1936 Junior moved in. Junior was the son of John D. Rockefeller, founder of Standard Oil and once the richest man in America. Over the years new money followed the oil money and the old money. The
...Read more ›
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Format: Hardcover
Really pleased with the book and even though it is second hand it is in really good condition
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By Fitz on 21 Feb. 2016
Format: Paperback Verified Purchase
Readable in the extreme.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 3.8 out of 5 stars 173 reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars Not a page-turner 3 Mar. 2014
By Texann - Published on Amazon.com
Format: Hardcover Verified Purchase
OK, I admit it up front: Hi, I'm severely addicted to shelter porn. I adored "Philistines at the Hedgerows" and thought "Gilded: How Newport Became America's Richest Resort," was fascinating. A glimpse at "740 Park" made me think the hefty volume was going to be enthralling, but it was more a head-scratcher. First, I give major props to the author for what had to be a mind-boggling amount of research. OMG, the details in the book were a wonder to behold. Too bad they were so difficult to process and keep in order. What the book needed more than anything was a floor plan of each apartment with the names of the tenants and the years they lived in each. My husband only reads business and finance books along with some technology and other detailed non-fiction. I told him he might enjoy parts of this volume because it goes into such detail regarding the shenanigans of the bankers leading up to and during the Depression. I managed to read the whole book and did enjoy parts of it. Had no idea that Jackie Kennedy's grandfather, James Lee, was such a wheeler-dealer (he was the builder) or that she actually preferred her father, Black Jack Bouvier and his family. to the severe, humorless Lee family. The machinations of the board that ran the building when it was a co-op were interesting, as well. And, of course, all of the famous residents were subject to delicious stories. I just wish I could have kept it all straight as I slogged through. But, again, wow on the research.
2 of 2 people found the following review helpful
2.0 out of 5 stars Misleading 5 Dec. 2014
By A reader from California - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The title of the book is very misleading. The title is "740 Park: The Story of the World's Richest Apartment Building", but that is not what we get. We get endless (although not uninteresting) details upon details of some of the families who inhabited the building, their sons, grandsons, wives, and on and on and on. In the midst of each of these narratives is a nod to the building itself, such as details about that particular person's apartment and how many servants they had.
This is NOT a story of 740 Park. It's a biography of robber barons and such, with minor details of the building thrown in.
I wanted a history of the building, architectural details (we get some), how it fit into the history of NYC (again, we get some), but mostly we get gory details about the inhabitants.
If you're dying to read about people you've never heard of, and who in their family married whom, or how they spent their summers in East Hampton, this is the book for you.
4 of 4 people found the following review helpful
3.0 out of 5 stars The Rich are Definitely Not Like You or Me 20 May 2014
By BUffalotalk - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This book is obviously meant for those interested in the lives of the financially elite, and reiterates the idea of "wretched excess". There are gems of insight into those lives, but the thought that these folks mean very little to the rest of us, something they care not a whit about, dominated my consideration as I read this.

If one is wanting to take a non-fiction look into the guarded world of big money, this book is for you.

It is well written, nicely documented and researched.
6 of 6 people found the following review helpful
4.0 out of 5 stars Highly recommended 24 May 2012
By cathair - Published on Amazon.com
Format: Paperback Verified Purchase
For anyone who loves stories about the rich and famous as well as American history, this book is a wonderful example of both. Meticulously researched and well-written, 740 Park pulls no punches when it comes to letting the reader know the history of the building and the lives of the occupants thereof. A definite page-turner!
2.0 out of 5 stars Mostly Gossip 31 Mar. 2017
By Buster - Published on Amazon.com
Format: Hardcover Verified Purchase
Not at all what I expected. Not much about the building, mostly gossip about the rich and famous people who lived there. Very few pictures or drawings. Almost nothing about Rosaro Candela, the premier designer of pre -war New York Apartments who designed the building.. Thank goodness I bought it used.
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