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The 22 Immutable Laws Of Marketing Paperback – 24 Oct 1994

4.3 out of 5 stars 50 customer reviews

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Product details

  • Paperback: 160 pages
  • Publisher: Profile Books; Main edition (24 Oct. 1994)
  • Language: English
  • ISBN-10: 1861976100
  • ISBN-13: 978-1861976109
  • Product Dimensions: 12.9 x 0.9 x 19.8 cm
  • Average Customer Review: 4.3 out of 5 stars 50 customer reviews
  • Amazon Bestsellers Rank: 19,954 in Books (See Top 100 in Books)
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Product description

Synopsis

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

About the Author

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.


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