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20th Century Type Paperback – 4 May 2004


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Product Description

A highly informative piece chronicling influential typography throughout the 20th century, essential to students and professionals in the graphic arts.

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Amazon.com: 4.1 out of 5 stars 9 reviews
4 of 5 people found the following review helpful
4.0 out of 5 stars Great Overview of the 20th Century 30 Sept. 2005
By meagainstme - Published on Amazon.com
Format: Paperback
This is a great book containing a very good overview of the 20th century changes in typography. It covers everything from pre-art nouveau to postmodernism. A good resource for any design or typography library. My only complaint is that Blackwell waxes a bit too poetic on 1990's postmodernism. Also, they used a tight-fitting Helvetica for the body copy - so reading it takes some effort.

This is certainly worth having in your collection.
4.0 out of 5 stars Like but not Love 5 Jan. 2016
By WhitNil - Published on Amazon.com
Format: Paperback Verified Purchase
This type book wasn't as helpful as the others (solely in my opinion as a graphic design student). The teacher required this book for the semester yet it was hardly used and I never found myself resorting back to much information this book provided like I have other type books I have purchased previously. Not a fail but not a 5 star.
5.0 out of 5 stars Five Stars 24 Feb. 2015
By Anne Schoennauer-Dixon - Published on Amazon.com
Format: Paperback Verified Purchase
Just as described and fast shipping
5.0 out of 5 stars Fast delivery and perfect quality 16 Sept. 2015
By Dohyun Kim - Published on Amazon.com
Format: Paperback
Awesome +10000000'
Love it :)
1 of 3 people found the following review helpful
3.0 out of 5 stars Not for Beginners 23 May 2010
By Pen Name and That A - Published on Amazon.com
Format: Paperback
This book has one chapter for each decade of the 20th century and a collection of fonts at the end of the book. There are a couple of pages on the anatomy of a font, too. Each chapter consists of a chat about the important fonts of the centry and how and why they were developed. The accompanying pictures tend to be of book covers and advertising. There are samples of many of the fonts throughout the book, too.

There is alot of assumed knowlege in this book. I did not understand most of the printing or font terminology and the terms I wondered about tended not to be in the glossary. Perhaps because I did not start off knowing much about the fonts, the information/chat just seemed to be thrown down. There were no specific exmples or illustrations of how fonts that were derived from each other differed from each other.

Arial was not mentioned in the book or the index. How interesting that a book might be intersting because of what is left out of it. A quick check of the net revealed to me that Arial is uncool because it is a Microsoft loyalties-dodge rip of Helvetica. Everyone on the net seems to prefer Helvetica. Well, even before I knew about this controversy (i.e. 10 minutes ago), I MUCH preferred Arial over Helvetica. It was as if every letter was different. Well, it just goes to show the difference a small change can make. Now I recon that Helvetica is way too uptight compared to Arial. So there.

P.S. No cudos for the authors for dodging the Arial/Helvetica issue. I recon it illustrates what an enormous difference a small difference can make to the vibe of a font. Isn't that a cool thing to have illustrated to one?
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