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D&AD 2010, the Best Advertising and Design in the World Hardcover – 15 Nov 2010

4.3 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 576 pages
  • Publisher: Taschen GmbH; Mul edition (15 Nov. 2010)
  • Language: English
  • ISBN-10: 3836524996
  • ISBN-13: 978-3836524995
  • Product Dimensions: 26.6 x 24.7 x 4.6 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 916,174 in Books (See Top 100 in Books)

Product Description

About the Author

The annual D&AD Awards - the industry's biggest and best - reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.


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Format: Hardcover Verified Purchase
This is a nicely presented volume which is to be expected from Taschen. I got the previous volume, the first that time that Taschen had printed the award winners from the prestigious D&AD awards. Some doubts I'd had from the first volume came back more strongly this time though so let me explain why I haven't given this a higher mark. The first problem is that although a book for illustration and graphic design awards can be delicious eye candy, the examples in this book tend to use more and therefore smaller pictures which makes it harder to fully appreciate the detail in these works. The second problem is that many of the awards are not for work presented in such ways, direct marketing, radio advertising (transcripts are provided but these have little impact) and TV commercials. Some of the commercials from the previous volume were hilarious when I watched them - but I had to watch them on Youtube, you can't get it from looking at the book.

If you're looking for graphic design 'Contemporary Graphic Design' is a great book, or 'Illustration Now' in several volumes (Illustration Now! 3: Vol. 3 is my favourite) but if you want to see the D&AD awards in the various mediums they have a list of the award winners on their website then you can look up the various different names to see what they're all about. Might not look as good on your book shelf but maybe you could make some room for something else.
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Format: Hardcover
In my opinion Taschen can do no wrong. Their publishing is absolute perfection. D&AD 2010 is full of inspirational designs and innovative ideas. The perfect book for an aspiring creative, or anyone who has an interest in amazing ideas, executed beautifully.
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Format: Hardcover
If your stuck for an idea, then just flick through this book and I'm sure you'll think of something! It's a lovely chunk of pure inspiration. Love it!
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