101 Ways To Win An Election Paperback – 19 Jul 2012
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A rattling good read --Tribune
It contains some useful tips for those setting out on the long and winding road to electoral success… The book is broken up into short and sweet chapters, which makes it easier to digest and use as a reference guide… this is a book that you will definitely need to read more than once. --Liberator
About the Author
Mark Pack is Head of Digital at MHP Communications, one of the top ten communications consultancies in the UK. He was previously Head of Innovations at the Liberal Democrats and ran the party s 2001 and 2005 internet general election campaigns. He is Co-editor of Liberal Democrat Voice, one the UK s leading political blogs. Dr Edward Maxfield has worked as a campaigns and communications professional for over a decade. He has also worked as a lecturer, a lobbyist and for some of the world s biggest business consultancy firms. He ran the Liberal Democrat campaign in North Norfolk in 2001 when the party won that constituency for the first time. He went on to join the Liberal Democrats national campaign department advising local campaigners and setting up a central market research team for the party. He was a candidate in the 2009 European Parliament elections.
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Top Customer Reviews
In fact, its 308 pacy pages cheerfully zig-zag between marketing manual, self-help book, and campaigning A-Z -- with dollops of political history, pop-psychology, and behavioural economics thrown in for good measure.
The authors have clearly put a lot of thought into creating a book which people will actually want to read -- and to re-read -- on a subject many but the most obsessed political aficionado might initially dismiss as dull and boring.
Drs Pack and Maxfield do not shirk the essentials of building a successful campaign (far from it), but neither do they dwell overly on the mechanics of, for example, capturing voter ID data, or copy-writing and art-working leaflets, or building a volunteer team. Instead, the book is structured into five sections -- your message, your team, your resources, your communications, and your leadership -- collectively totalling 101 individual chapters. With no chapter longer than four pages, it is easy to dip in and out of, while even entries you feel don't apply to you can quickly be skimmed for nuggets of wisdom.
But it's not just the structure that helps the book whip along, it's also its jauntily irreverent tone. The authors' campaigning credentials are such (Mark managed Lynne Featherstone's successful 2005 campaign, Ed did the same for Norman Lamb in North Norfolk in 2001) that they are comfortable wearing their learning and experience lightly.
This isn't a know-it-all lecture in Things We Did Brilliantly Which You Must Now Do. Well-targeted anecdotes of their own hits-and-misses flow thick and fast.Read more ›
Although structured into 101 ways, this book deals with things in a logical order, starting with the reasons for standing and political principles before moving onto practicalities. On the way it demolishes a number of often heard and hard to dislodge political myths. Equally, though, it emphasises flexibility, citing frequent examples of how a changing scenario meant that previous success factors became liabilities.
This is a worthy - and perhaps rather more principled - companion to How to Win Campaigns: Communications for Change, my other top recommendation for political activists.
Any long term campaigner will recognise and agree with many of the chapters in the book, but for each reader these will be different. Political campaigning requires many very different skills, no campaigner has them all, and no campaigner knows everything there is to know about building a team of volunteers. However, what really grabbed me in this book was the chapters on the messages we give to the electorate and whether these messages will hit home or not. The Lib Dem experience of the last few years is how our messages get wiped out by the stronger messages of our opponents.
9 months out from the General Election and we better get our messages right or defeat will follow. This book concentrates the mind and might just change our mindset and approach to the electorate as the Lib Dems fight to retain parliamentary seats - and maybe we might even gain a few.
Most Recent Customer Reviews
Its OK it has chapters of 2 pages telling you what you probably already knowPublished 1 month ago by Brian Bagnall
I like this book a lot. It covers many topics without going on and on about each point. In particular I like the real life examples of mistakes and successes of politicians, both... Read morePublished 13 months ago by Karen
Many books on campaigning are fascinating to those interested in the minutiae of past campaigns, but they are essentially historical, leaving the reader to interpret the lessons to... Read morePublished 14 months ago by Nick T
Contains a lot of information about the dirty business of campaigning for elections that may surprise you.Published 15 months ago by Maureen Morgan