- Format: Kindle Edition
- File Size: 359 KB
- Print Length: 19 pages
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B008HOHSBA
- Text-to-Speech: Enabled
- Word Wise: Not Enabled
- Average Customer Review: 6 customer reviews
- Amazon Bestsellers Rank: #679,207 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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101 Top Copywriting Tips (101 Top Tips) Kindle Edition
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Top Customer Reviews
What I found helpful is that the tips and advice can apply to any 'commercial' writing project. For example I am using them for sales proposals and client pitch documents!
It's perfect for anyone starting in the field and a useful aide-memoire to those of us already in it. It's easy to read and easy on the eye.
I like it because it covers just about everything you need to know - from taking a brief to preparing to write and the final writing and editing - in short, bite-sized chunks. These often focus on the reasons why things are done: the benefits, not the features, as we say in copywriting circles!
Despite its brevity, Carole has still injected some humour into the book. Take her copywriting tip #24: Are you writing for children, for scientists, for hamster lovers?
I may not be a hamster lover, but anyone passionate about copywriting or interested in joining our ranks will want to nibble on this.
The tips are quick and easy to read and I like the way the author has structured the book into logical sections.
It's not just about grammar either - there are tips how to get a good brief from a client or boss, as well as advice on SEO for websites and blogs.
I particularly like the constant reminders to remember who you are writing for and to think benefits over features.
101 Top Copywriting Tips is full of excellent advice in nice bite-size, easy to digest chunks. Keep a copy next to your computer.
Most Recent Customer Reviews
Good copywriting is as much about following simple rules and processes as it is about smithing perfect words. Read morePublished on 23 Nov. 2012 by William
100 Top Copywriting Tips is excellent - I keep it to hand as my clarity and reality checker. Carole's advice is a really good mix of the general and specific and she displays a... Read morePublished on 16 July 2012 by Tracy Mitchell
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