- Paperback: 700 pages
- Publisher: Open Horizons; 6 edition (1 May 2006)
- Language: English
- ISBN-10: 091241149X
- ISBN-13: 978-0912411491
- Product Dimensions: 15.5 x 5 x 23.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 611,266 in Books (See Top 100 in Books)
1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers) Paperback – 1 May 2006
|New from||Used from|
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
If you are a seller for this product, would you like to suggest updates through seller support?
The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas, tips, and suggestions for marketing books, all illustrated with real-life examples.
Top Customer Reviews
Firstly, it is a chunky, text-book like block & sure it is full of tips & ideas. Some great, some which I think are inappropriate. For example, in one, it mentions an author who goes into bookshops & places his books in the stores without the owner's knowledge. I can think of nothing more irritating for bookshop managers.
In other cases, the tips are designed for people with $750,000 marketing budgets. Sure there are cheaper tips in there but the dollar sign should also give you a clue that this is squarely focused on the US market. Many tips crossover but many don't & this makes it of far less value outside the US.
I think this is one of those books that has got wrapped up in its own success, for example, the author explains the logic of having sponsors, who are liberally scattered throughout the volume advertising various services for what is quite meagre input in some cases but I'm not convinced - one can't help feeling this is I think an inappropriate way to create an additional revenue stream from something I have already paid for.
So, all in all, not quite what I expected. As a first-time author, I expected a companion to help me through the murky work of book marketing what I got was a mix of anecdotes, stories & poorly presented adverts amongst a nest of ideas & tips - some good, some crazy for the sake of it & some you could learn from the web after a quick search.
I didn't find the format particularly engaging and I think that the advertisements really detract from the book as a whole. In part this may be because the book is huge and lacks structure and many of the advertisements for services have been shoe-horned in; it's more of a magazine than a book.
Why have I still given it three stars?
Well, as a writer it is helpful to get an insight into what your publisher could be doing to promote your work. And for the low price of the book you only need to read one or two useful passages for it to pay for itself many times over.
I also found it interesting reading about what some of the very successful authors mentioned in the book had done to promote their writing.
So all in all I think it's worth buying this book as a resource, but it's not an easy book to work from either stylistically or from a content perspective and reading it is a tedious exercise that I imagine is like going metal detecting; quite a lot of aimless wandering around but gratifying when you find something.
Much of the material in this book is written specifically for publishers. However, usually at the end of sections, the author will include little tip boxes to show the author how to modify this wisdom for his or her own part in the process. For the self-publishing author, this book is doubly valuable.
I wrote notes as I read through this book and came up with tons of potential marketing ideas. About the only critique I would offer is that I would have liked to see more low cost ideas. Most authors just don't have the budget to take advantage of a lot of these tips.
1) Closely interact with in order to sift relevant from irrelevant information, in particular they will need to decide what 'ways' right for them
2) Sift its 'suggestions into 'do now,' 'do later', 'may do' and 'do not do' and 'actively avoid doing' categories
3) Draw-up a coherent marketing plan complete with aims, targets and deadlines across the whole marketing and communications mix
4) Start applying the most relevant suggestions
5) Have bi-monthly reviews to assess the effectiveness of one's marketing strategy
Endowed with many helpful features such as easily reference sub-headings Kremer does appear to require its users to either have years of business exprerience, (preferably in publishing) to have the marketing genius of Bill Gates or to possess Harvard MBA. Where this leave the 'rooky' writer is anyone's guess. As someone with marketing and management qualifications (plus matching experience) I can appreciate the helpfulness of Kremer's tome but it could leave someone without this background spoilt for choice. It's vitally important for writers to understand the book industry in all its changeable complexity. The fact that Kremer doesn't 'dumb down' is both this books strength and its weakness. It will only benefit those who are well organized and have resources to market their book.
Most Recent Customer Reviews
I dont know whether it is just on the Kindle version, but this book is very difficult to read because of the formatting. Whole words are broken up into two or three sections. Read morePublished on 15 Feb. 2015 by Mrspatriciacherry
Packed full of good stuff! Really useful and inspiring.
Artist and Author of "Tea 'n Turps" (which can be found on Amazon)
1001 Ways to Market Your Books is the bible of marketing books. I have read the book cover to cover once and refer back to it again and again. Read morePublished on 24 July 2008 by C. Clayton