100 Great Marketing Ideas (100 Great Ideas): From leading companies around the world Paperback – 3 Dec 2009
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About the Author
Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.
Top Customer Reviews
I found it well put together and I had some good ideas as a result of reading it.
Good value inspiration