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The 10 Keys to Success Paperback – 6 Mar 2008

5.0 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 96 pages
  • Publisher: Vermilion (6 Mar. 2008)
  • Language: English
  • ISBN-10: 0091923824
  • ISBN-13: 978-0091923822
  • Product Dimensions: 12.7 x 1 x 20.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 42,431 in Books (See Top 100 in Books)

Product Description

Book Description

In his inimitable no-nonsense style, John Bird - founder of The Big Issue - shows us how to be successful in whatever we choose in just ten easy steps

About the Author

John Bird was born just after the Second World War to a London Irish family in slum-ridden Notting Hill. Homeless at five, he went on to spend three years in an orphanage before, at the age of ten, embarking on a spree of shoplifting, house breaking, vandalism and arson. Periods in jail were followed in his twenties by the birth of three of his children and his metamorphosis into a successful businessman. At the age of 45, using his own life and professional experience, he founded the Big Issue and over the last fifteen years has overseen its development into an international movement which stretches from Tokyo to Totnes.


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Top Customer Reviews

Format: Paperback
I read John Bird's "7 steps" books under duress, but I really appreciated his "give 3 percent" approach. I grabbed this one because it was small and light and I like his style. And what a good book it is. Filled with almost obvious practical gems of insight, sometimes harsh, sometimes funny, always no-nonsense crystal clear, I think I'll probably give away all the rest of my "self help" books to de clutter my bookshelf... this is the only one I'll ever need!
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Format: Paperback Verified Purchase
Nonchalantly, I picked this book from my library and unbeknownst to me, I have been impressed. Even though I knew about THE BIG ISSUE, I never knew the gentleman behind it (I'm Congolese, shoot me!) Those "quick reads" book series are perfect for the common person who wants a bite-size on various topics. In this case, laws of success as experienced by Lord John Bird. The writing style stays true to the author's pedigree and the somehow frank but bleak advice or commentary strikes home. Coupled with "How to change your life in 7 steps", these are decent self-help books. I returned the book to the library, bought myself a copy (at £1.99, you are not going to be bankrupted) so I can underline parts that struck a chord with me. This way, I can always return to it and share it with friends, colleagues or tweets.
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Format: Paperback Verified Purchase
This is a gem of a guide for ordinary people who want to find the courage and inspiration to move ahead with their dream. John Bird's style is honest and real and his advice is believable. He doesn't give you false hopes but he gives you courage to believe that anyone from the most ordinary of backgrounds and education can decide on a project and see it through. It's a book to read more than once. You identify with him in both his ups and his downs and you exult with him in his triumphs. His success with Big Issue is testimony to his courage and persistence to accomplish what he set out to do. I see I've used the word 'courage' three times and, indeed, courageous is a very apt description for John Bird. A great role model for the ordinary man (or woman) in the street! A must-read for everyone - and it won't take you long!
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Format: Paperback
Easy to read and understand. Focuses on determination of the writer to get where and wat he wants in life
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