Ian Sanders is a creative consultant & storyteller who has a fresh take on the world of business and work. He helps businesses uncover and tell their stories, and fires people up about their own work lives, reigniting their passion and helping them rediscover their purpose. The author of four books, Ian has written for The Financial Times and contributed to Monocle magazine. Ian started out in BBC local radio whilst still at school and spent the 1990s working in TV, radio and live events. He launched his own consultancy business in 2000. Ian has spoken at events from South by South West Interactive in Austin, Texas to Meet The Innovators at The Apple Store in London. Ian is based in Leigh-on-Sea, England. Ian says, “What fuels me is helping others find their own fuel.”
"Only a reckless fool would rebel against his government on the second day of a general election. I should know, I did. And Ian Sanders helped me achieve this notoriety. An opening paragraph in his book hit me like a slap around the face. So thanks Ian. You helped me rediscover the inner rebel and life is good."
Tom Watson, deputy leader of the Labour Party and former UK government minister