£9.99 Paperback – 5 Jul 2002
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About the Author
Frederic Beigbeder is a French novelist and well-known literary critic for television, radio and magazine. While writing this novel he was on the staff of an advertising agency (Young and Rubican). When you've read [pound]9.99 you'll know why he isn't any longer.
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Top Customer Reviews
Beigbeder knows the ad game and his exposé on the ills of consumerism and advertising are gripping and witty (the board meetings are spot-on). The shifting POV in each segment (1st/2nd/3rd person) is clever and works, but why? I think he's over-used it. (In American Psycho we see it for two pages and to far greater impact.) Some lines sparkled like, 'Man is a product with a sell-by date' and, 'I'm the new Robin Hood...I take from the rich and give to the girls', and how the poor sell drugs to buy Nikes, and the rich sell Nikes to buy drugs! Brilliant! The diatribe runs richly thick, but to the detriment of prose; pages feel rushed and poorly considered. The lists of ad hooks, products and labels gets tiresome, American Psycho springs to mind again. Toward the end of £9.99, Beigbeder writes, 'Soon countries will be replaced by companies...Microsoftia...McDonaldland'; profound maybe, but this struck me as too close to the Fight Club line about 'Planet Starbucks...' and for me, lacked the poetics too. So I found the two main problems with £9.Read more ›
Frederic Beigbeder’s intention is to stir peoples’ minds, and I think he succeeds. He conducts a shock therapy leading to increased awareness of the ways in which we are being manipulated, and also of our power as consumers. He teaches us to find some distance to all we hear and see. Every minute of our life we are bombarded with millions of slogans, which instil in our societies values and images that do not necessarily bring out our best qualities. And they do not even try to do so – their sole purpose is to sell : Advertising has created a new religion for the masses, who are unaware why and whom they worship. A new kind of perfect global totalitarism has been born.
Most Recent Customer Reviews
It is a fantastic book. It looks like new too - as if no-one else has ever read it! If you enjoy quick wit and intellectual conversation, you will appreciate this book. Read morePublished on 27 Aug. 2013 by jennifer daly
Possibly the worst book ever written. This only appeals to those with far left views - perhaps its worth pointing out the author has worked with communist french politician Robert... Read morePublished on 3 Jan. 2008 by finder