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£9.99 Paperback – 5 Jul 2002

2.8 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Picador (5 July 2002)
  • Language: English
  • ISBN-10: 0330490079
  • ISBN-13: 978-0330490078
  • Product Dimensions: 13.5 x 2 x 21.6 cm
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 76,879 in Books (See Top 100 in Books)

Product Description

About the Author

Frederic Beigbeder is a French novelist and well-known literary critic for television, radio and magazine. While writing this novel he was on the staff of an advertising agency (Young and Rubican). When you've read [pound]9.99 you'll know why he isn't any longer.


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Customer Reviews

Top Customer Reviews

Format: Paperback
£9.99 is a fast and harsh attack on global advertising. I read a review in The Independent which suggested it may be the novelistic partner-in-crime to No Logo. Being ex-advertising and anti-globalisation this quite excited me and I waited with itchy eyes for Amazon to deliver; I enjoyed gobbling it down once it arrived. I am chuffed that anti-capitalist novels are, not only being written, but published too. This book was a nice dessert to the non-fiction meals of Beigbeder's political soul sisters-Pilger, Chomsky, Klein et al. The anti-globalisation sentiment seems quite sparse in anything but liberal newspapers' letters' pages at the moment. (It can take a few years gestation for politics to seep out of the arts.)
Beigbeder knows the ad game and his exposé on the ills of consumerism and advertising are gripping and witty (the board meetings are spot-on). The shifting POV in each segment (1st/2nd/3rd person) is clever and works, but why? I think he's over-used it. (In American Psycho we see it for two pages and to far greater impact.) Some lines sparkled like, 'Man is a product with a sell-by date' and, 'I'm the new Robin Hood...I take from the rich and give to the girls', and how the poor sell drugs to buy Nikes, and the rich sell Nikes to buy drugs! Brilliant! The diatribe runs richly thick, but to the detriment of prose; pages feel rushed and poorly considered. The lists of ad hooks, products and labels gets tiresome, American Psycho springs to mind again. Toward the end of £9.99, Beigbeder writes, 'Soon countries will be replaced by companies...Microsoftia...McDonaldland'; profound maybe, but this struck me as too close to the Fight Club line about 'Planet Starbucks...' and for me, lacked the poetics too. So I found the two main problems with £9.
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By A Customer on 31 Jan. 2003
Format: Paperback
What could have been an interesting mixture out of Fight Club and American Psycho turned out to be nothing but a mediocre novel about a guy (the narrator) who is working in the French marketing industry, tries to get himself fired (as he otherwise would not be able to claim benefits), is constantly high on cocaine and losing his sanity. Except for some funny passages right at the beginning the book really does not have much to offer than boring criticisms of our modern day world ("everybody is a prostitute") and it seems like both protagonist and author are somehow losing the plot (in one form or another) after about 70 pages. Definetely not worth 9.99!
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Format: Paperback
Beigbeder shows us the world in which living equals wanting. Best consumers are people who are frustrated. That is why producers do not want us to be happy and satisfied. They want us to replace the old with the new. As the author humorously remarks, a patent for highly durable stockings has been bought out and burnt, similarly to undestructible washing machines that no one wants to sell. He compares the techniques of advertising to propaganda of the 30s, the difference being that we are told what to look like and what to dream about. The impact of advertising is subtle, but inevitable. Beigbeder challenges our naive belief that we own a free will. Our freedom ends, when we reach out for a product recently seen on TV.
Frederic Beigbeder’s intention is to stir peoples’ minds, and I think he succeeds. He conducts a shock therapy leading to increased awareness of the ways in which we are being manipulated, and also of our power as consumers. He teaches us  to find some distance to all we hear and see. Every minute of our life we are bombarded with millions of slogans, which instil in our societies values and images that do not necessarily bring out our best qualities. And they do not even try to do so – their sole purpose is to sell : Advertising has created a new religion for the masses, who are unaware why and whom they worship. A new kind of perfect global totalitarism has been born.
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