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oi when sold SISOMO: The Future on Screen [Paperback]

Kevin Roberts
2.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

2 Jan 2006
SiSoMo - Sight, Sound and Motion is the combination that made television the most powerful selling tool ever invented. It is the heady combination of the senses that is now spreading across all screen-based media. This new book, from the worldwide CEO of Saatchi & Saatchi, welcomes you to the Screen Age. This is a visually stimulating rush through the SiSoMo world and is for everyone who was ever thrilled by a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound and motion is the only way to cut through media fragmentation

Product details

  • Paperback: 164 pages
  • Publisher: POWERHOUSE BOOKS (2 Jan 2006)
  • Language: English
  • ISBN-10: 1576872688
  • ISBN-13: 978-1576872680
  • Product Dimensions: 24 x 19.5 x 1.5 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 354,107 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
2.0 out of 5 stars 2 stars for trying 30 Mar 2006
By A Customer
Kevin Roberts has taken a rather old idea (how long has the phrase "moving pictures" been around?) and spun it out across 170 pages. Apparantly the future is on screen and to demonstrate this we're treated to, amongst other things, a "Cosmopolitan-style" segmentation of different types of screen, complete with their "favorite songs".
I do wonder- if screens are taking over the world- why Kevin Roberts chose to bring out his thoughts in something as old-fashioned as a paper book.
Still, I have given him two stars for trying and for one or two nice pictures.
Actually, the best bit of this book is the end:" Know when to switch off. Go to a park, breathe fresh air, read a novel, make love, enjoy the real world...never be a sisomo bore."
Quite, Kevin. You said it!
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Amazon.com: 3.2 out of 5 stars  11 reviews
16 of 17 people found the following review helpful
1.0 out of 5 stars Don't Waste Your Time 12 Jan 2006
By Warren A. Church - Published on Amazon.com
You're right. I didn't like it. But I had to buy it just to see how bad it really was. And I wasn't disappointed...

Following hot on the heels of "Lovemarks" comes yet another vacuous 4-color brochure from Kevin Roberts for his firm Saatchi & Saatchi. In which he tells us that the only way to connect with humans is via sisomo. Which is no doubt why we have five senses. Duh. He should have saved some scarce natural resources and just put out a video on the web. At least that would have been sisomo.
8 of 9 people found the following review helpful
2.0 out of 5 stars Underneath the glossy production...nothing new to say. "Medium" is definitely the message. 23 Jan 2006
By D. Stuart - Published on Amazon.com
Kevin Roberts appears desperate to coin a new word for our already overwrought lexicon of corporate jargon - but in creating another book in what is clearly a strategic plan by Saatchis to seize some kind of 'ownership of tomorrow' - the author forgot to come up with any new ideas. Could Sight Sound and Motion really be the saviour of modern communication and advertising? Gee whizz. Don't tell Hollywood, or they'll invent the talkies.

This book is empty and smug. I give it two stars because the layout is lovely - a fresh updating of the work that Quentin Fiore did for Marshall McLuhan in his "Medium is the Massage."

But I found it a pity that McLuhan, in his books from the 1960s, has far more to say about today's media than does Roberts in 2006.

For an alternative you might like to try: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
4 of 5 people found the following review helpful
1.0 out of 5 stars Idiotic! 20 Feb 2006
By E. Junker - Published on Amazon.com
This book is idiotic! It might have been interesting if it had been written in 1937 (the year Walter Benjamin wrote the prohetic "The Work of Art in the Age of Mechanical Reproduction), but even in 1937 the author's self-satisfied voice and cutsie delivery would have undermined whatever credibility the book might otherwise have had. Do not waste your time on this book. Unless you have been asleep for the last half century, you will find nothing that you do not already know within the covers of this book.
1 of 1 people found the following review helpful
5.0 out of 5 stars You either get it or you don't. 5 Jan 2007
By John A. Kantor - Published on Amazon.com
And if you don't, you never will.

Thinking about the future means changing how you think. That's something few are capable of doing - and fewer still are willing to do. The current marketing establishment has a vested interest in the status quo - recycling the same tired techniques using the same worn-out channels. What was Sisomo 20 years ago isn't today.

It's tempting to say that if you're over 20, you'll never get it - but that's a cop out. Even a 50-year-old like me can get it - not by pretending to be 20 again, but remembering what the world looks like to someone who sees with open eyes rather than the establishment's shades du jour.
1 of 1 people found the following review helpful
4.0 out of 5 stars A new way of thinking 3 Jan 2007
By Cathy_H - Published on Amazon.com
Format:Paperback|Verified Purchase
Kevin Roberts really impacted the way I view communication and the dynamic that sight, sound and motion provide. He also made me quit thinking about computers, cell phones and televisions as separate entities. The convergence of simply communication through "screens" is a powerful concept.
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