it is now 49 pounds and thousands of people have preordered this set for 69 pounds, you do the math ... it is not 3-4 pounds that matters here, people who preorder should always have a better price advantage!
People who preorder have the advantage of getting the product first, it's nothing to do with price. The price of things usually drops after they've been out for a while. By how much and when is a risk you take by preordering, or buying a product immediately after release.
As Ms. J. Brown said, preorder gives people the advantage of getting the set when it's a new release, it doesn't mean they get a better bargain. It's naive of anyone to believe the set will not go down in price, of course it will. If people are not happy to pay the price for it, wait until it goes down in the sales. I first seen it for €100 in a shop here in Ireland, i wanted it badly. By the time i could afford it, a couple of weeks later, i go back to the same store, and end up getting it for €70. But moaning about the price of this set is really petty. Think of what you get, all 10 seasons, 40 DVDs, full uncut episodes, tons of extras, lovely book, beautiful packaging... £69 itself is nothing for this. I've seen the black and red 'cut' box sets for as much as €200 here, so the price tag for this is amazing. Stop complaining.
It's probably dropped again to below £40 because Asda are now doing it for that price. Also it may not be selling that well because 1) people already have one of the previous two boxsets, or 2) it's on tv practically everyday anyway. I have the original black boxset but even I'm now tempted to get this 15th anniversary one.
There was an Asda advert in the paper yesterday (3/11) for tv boxsets, and this Friends one was shown for £39.71 The offer only started on Monday (2/11) but it didn't say how long it lasts, just "while stocks last".
I paid £49 for it and the day after it'd been reduced to the price it is now. £10 less than I paid. Do you see me whining? No. I wanted it, I bought it, it was welll worth it.
It makes sense that prices will go down the "older" it becomes [until of course it becomes "vintage"!], use your brain, don't pre-order... And stop picking over a couple of pounds which are neither here or there.
Ok I wouldn't complain about the price if I were you!! I started collecting FRIENDS DVDs around 8 years ago... back then it was £20 for 4 or 8 episodes!! Sure, sometimes they were buy one get one free or the box sets were buy one get one free, but it was freaaaaaakin pricey!! Literally a week after I bought the last DVD, they rereleased them so that you were able to buy an entire series for £20, when previously I would have paid an average of £60 per series!! Now they're doing all 10 series for £40?!?! That is a joooke!!