"The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials."
"The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators." (Engineering & Technology
Strategic Alliances and Marketing Partnerships
will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.