Wow, some people have given this 5 stars! Well, let me say; I'm quite pleased about that, though I won't be joining them. The crux of the matter is that for me, this record is far too ambient.
You have to applaud the band's ambition - they've left their orchestral epic period behind, and started exploring new territory; this time it's electronic and techno sounds - unfortunately though, I don't find this album stimulating in any way. It sounds very "pieced together", very inorganic, and it lacks the elements of previous records that I liked. I know The Secret Migration" got a panning by and large, but that one actually became my favourite Mercury Rev album - [hear me out...] it was a masterpiece in songwriting; damn near every tune invites you to sing along. On Snowflake Midnight, any time you think you hear a part that you can one day see yourself singing along to, the music pauses... and then changes completely - usually into non-descript ambience, and then holds that idea for... well, way too long. One thing you can say for it though: it sure is unpredictable.
Upon hearing this record I was the first to say that you can never fully appreciate a Mercury Rev album on the first listen (I hated The Secret Migration at first), but this one hasn't grown on me, and so I've decided my current judgement is the one I'm going to enter for posterity.