- Hardcover: 288 pages
- Publisher: Palgrave Macmillan; 1st edition (6 Nov 1998)
- Language English
- ISBN-10: 0333730151
- ISBN-13: 978-0333730157
- Product Dimensions: 23.6 x 16.3 x 2.3 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 1,822,054 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This text examines the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies could feel the greatest impact of the changes and how that could vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution and master the changing needs and expectations of the 21st-century consumer. The book is aimed at: individuals in business and management worldwide, especially retail sectors; consultants; MBA and post-experience courses, executive programmes; and at business and management schools worldwide. It could also be used as supplementary readings on a range of undergraduate and postgraduate courses in business, management, and marketing.
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Most Helpful Customer Reviews
3.0 out of 5 stars
Not Bad,
By bradley_price@yahoo.com (London) - See all my reviews
This review is from: E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business) (Hardcover)
It's not bad, very obvious if you know a lot about the web. If you're new, it's good!
5.0 out of 5 stars
You can't miss.,
By A Customer
This review is from: E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business) (Hardcover)
If you are willing to understand what may happen to enterprises in the Internet era read this book. This is not one of those technical and theoretical ones. De Kare-Silver presents his thoughts and support them with facts and figures.Super! Thank you!
1.0 out of 5 stars
A disappointing contribution to an exciting area,
By A Customer
This review is from: E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business) (Hardcover)
I thought this was exactly the book I was looking for, which would help me reinforce and develop my own thoughts on the revolution we are in the midst of. But I was disappointed.Basically it comes across as a quick 'cash-in' book. The research is shallow and often not relevant. Some of the figures are just thrown in to look good but without being given a context. For instance, "in P&G's case its 'wooing' of Wal-Mart has lead to it generating more than $3bn in annual sales together" (Pg 187). What, $3bn in extra sales? I guess not. Wal-Mart is the world's biggest retailer, so I'd expect P&G to sell them a fair amount of stuff. What I really want to know is what difference their close, technology backed relationship has made. The analysis is obvious and mostly superficial. On page 106 we learn that Blackwell's is "in the process of reinvigorating its entire export operation" through new web technology. Really? That certainly wasn't my understanding but I was ready to be convinced. Unfortunately that was all I was given - no figures to back up the statement, no deeper analysis. On page 169 I am given a single paragraph on micro-payments, enough to tell me that the idea exists. I know it exists, but I want to know why it's important and where the technology is at. The whole book continues in this vein. All in all, a big let down.
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