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The Essential Data Mining Books
The Essential Data Mining Books: A list by A. Chorianopoulos

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Digital reading list: A list by A. Wightman "Al Wightman"

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"Customer Relationship Management"

 
 
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1. 
Product Details
Customer Relationship Management by Francis Buttle (Paperback - 27 Aug 2008)
Buy new: £29.99 £24.81    38 Used & new from £19.00
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4.5 out of 5 stars   (4)
Excerpt - page 3: " ... across industries 6. five generic models of CRM. Introduction The expression customer relationship management (CRM) has only been in use since the early 1990s"
2. 
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Harvard Business Review On Customer Relationship Management by Harvard Business Review (Paperback - 1 Dec 2001)
Buy new: £14.99 £8.20    39 Used & new from £4.68
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Excerpt - Front Cover: "IDEAS WITH IMPACT Harvard Business Review ON Customer Relationship Management Co-opting Customer Competence C.K."
3. 
Product Details
The C.R.M. Pocketbook (The Pocketbook) by David Alexander (Paperback - 20 Oct 2001)
Buy new: £6.99 £5.42    23 Used & new from £2.70
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5.0 out of 5 stars   (9)
Excerpt - page 2: "DRIVERS FOR CUSTOMER RELATIONSHIP MANAGEMENT INTRODUCTION 4 CRM provides an effective framework for understanding"
4. 
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Customer Relationship Management by Ed Peelen (Paperback - 12 May 2005)
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Excerpt - page 2: " ... chapter we will address the following questions • What is the meaning of customer relationship management (CRM"
5. 
Product Details
Customer Relationship Management by Francis Buttle (Paperback - 12 Nov 2003)
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4.5 out of 5 stars   (4)
Excerpt - Front Face: "customer relationship management. The book views customer relationship management as the core business strategy that"
6. 
Product Details
Customer Relationship Management: A Databased Approach by V. Kumar and Werner Reinartz (Paperback - 6 Sep 2005)
Buy new: £38.99 £37.04    32 Used & new from £27.00
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3.0 out of 5 stars   (1)
Excerpt - page 4: " ... result of adopting a belief in the customer concept. In this chapter, we introduce the terms customer value, database marketing, and customer relationship management (CRM"
7. 
Product Details
Customer Relationship Management (Briefcase Books Series) by Kristin L. Anderson and Carol J. Kerr (Paperback - 1 Oct 2001)
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Excerpt - page 1: "Customer Relationship Management Is Not an Option P eter Drucker said, "The purpose of a business is to create customers"
8. 
Product Details
Handbook of CRM: Achieving Excellence through Customer Management: Achieving Excellence Through Customer Management by Adrian Payne (Hardcover - 31 Oct 2005)
Buy new: £37.99 £30.84    45 Used & new from £24.00
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3.2 out of 5 stars   (4)
Excerpt - page 4: "Chapter I A strategic framework for CRM Customer Relationship Management, or CRM, is increasingly found at the top of corporate agendas"
9. 
Product Details
Essentials of Email Customer Relationship Management by Online Marketing Institute (MP3 Download)
Download MP3 Track: £0.79 
10. 
Product Details
Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers (Hardcover - 28 April 2004)
Buy new: £57.50 £35.25    36 Used & new from £27.00
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5.0 out of 5 stars   (1)
11. 
Product Details
Building Customer Relationships [VHS] (VHS Tape)
Currently unavailable
12. 
Product Details
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing) by Olivia Parr Rud (Paperback - 14 Dec 2000)
Buy new: £55.00 £32.58    31 Used & new from £8.66
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5.0 out of 5 stars   (1)
Excerpt - Front Cover: "WILEY Data Mining Cookbook Modeling Data for Marketing, Risk and Customer Relationship Management Olivia Parr Rud"
13. 
Product Details
Hansa First Office Professional Advanced (2006) (Linux, Mac, Unix, Windows 2000 / 95 / 98 / Me / NT / XP)
Buy new: £816.63 £580.49 
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14. 
Product Details
Data Mining Techniques: for Marketing, Sales and Customer Relationship Management by Prof Michael J. A. Berry and Gordon S. Linoff (Paperback - 8 April 2004)
Buy new: £33.99 £19.57    32 Used & new from £16.99
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4.1 out of 5 stars   (10)
15. 
Product Details
Customer Relationship Management and Customer Service by Annekie Brink and Adele Berndt (Paperback - 11 May 2007)
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16. 
Product Details
Cases on Knowledge-enabled Customer Relationship Management: Business Models and Experiences by Minwir Al-Shammari (Hardcover - 15 Mar 2010)
Buy new: £169.95 £161.45 
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