37 of 39 people found the following review helpful
Influence and its power easily explained - scary!,
By A Customer
This review is from: Influence: Science and Practice (Paperback)
An excellent book that turns customers into vulnerable targets and sales people into compliance specialists. This book is a must for anybody who courts influence. It has relevancy at all levels, from sales executives to hostage negotiators, in short, anybody who needs to make a person more compliant to their wishes. We think that we are immune to influence; 'we are ourselves', but infact Cialdini shows that nature has played its tricks, pre-disposing us to the power of compliance agents. Thankfully he explains good defense strategies... read it... digest it... then go and play with a car salesman... they'll hate you for it! Excellent read.... And it works!