1 of 2 people found the following review helpful
Great book, but too many lists,
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
I did enjoy reading this, but it is lacking an overall framework which would help to structure the numerous lists and bullet points of things to remember and do. I've come across this in other books on social media, so I'm not sure if the channel just lends itself to this method of writing, but the author keeps listing things horizontally and vertically and I kept losing my place. If there was some form of overarching structure, diagram or model into which all of this fitted (and its not the conversation prism btw) it would be a much easier, and much more informative, read.