Customer Review

72 of 74 people found the following review helpful
5.0 out of 5 stars Very Interesting Read, 25 April 2012
This review is from: The Power of Habit: Why We Do What We Do, and How to Change (Paperback)
This is a great book. The New York Times reporter, Charles Duhigg, tackles an important reality head on. In The Power of Habit, Duhigg suggests people succeed when they identify patterns that shape their lives--and learn how to change them. I would recommend, Emotional Intelligence 2.0, as an excellent companion to learn how break unproductive habits and master new ones.

The author's main contention is that "you have the freedom and responsibility" to remake your habits. He says "the most addicted alcoholics can become sober. The most dysfunctional companies can transform themselves. A high school dropout can become a successful manager." He makes a convincing case for all this. The only problem is that's all he does. He doesn't show you how to do it. That's my only complaint.

This idea that you can change your habits draws on recent research in experimental psychology, neurology, and applied psychology. As you can see from the table of content below, Duhigg really goes after a broad range of topics. He looks at the habits of individuals, how habits operate in the brain, how companies use them, and how retailers use habits to manipulate buying habits. This provides some fascinating research and stories, such as the fact that grocery stores put fruits and vegetables at the front of the store because people who put these healthy items in their carts are more apt to buy junk food as well before they leave the store.

PART ONE: THE HABITS OF INDIVIDUALS
1. The Habit Loop - How Habits Work
2. The Craving Brain - How to Create New Habits
3. The Golden Rule of Habit Change - Why Transformation Occurs

PART TWO - THE HABITS OF SUCCESSFUL ORGANIZATIONS
4. Keystone Habits, or The Ballad of Paul O'Neill - Which Habits Matter Most
5. Starbucks and the Habit of Success - When Willpower Becomes Automatic
6. The Power of a Crisis - How Leaders Create Habits Through Accident and Design
7. How Target Knows What You Want Before You Do - When Companies Predict (and manipulate) Habits

PART THREE - THE HABITS OF SOCIETIES
8. Saddleback Church and the Montgomery Bus Boycott - How Movements Happen
9. The Neurology of Free Will - Are We Responsible for Our Habits?
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Showing 1-3 of 3 posts in this discussion
Initial post: 30 May 2012 10:13:07 BDT
Urbanmeister says:
Excellent review, thank you.

Posted on 12 Jul 2012 12:49:53 BDT
Thanks for your review. Does "Emotional Intelligence" answer the question of "How to change a habit?" or can you recommend any other book on this topic alone?

In reply to an earlier post on 21 Nov 2012 20:21:15 GMT
Actually, almost any book on Alexander Technique will answer the question of how to change, or rather drop, a habit. Amazon has dozens of them. Richard Brennan's book Change your Posture Change your Life would be an excellent start.
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