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Customer Review

1 of 1 people found the following review helpful
5.0 out of 5 stars Social Media for the corporation, 15 Dec. 2013
This review is from: The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy (Hardcover)
This book was an interesting read and given where we are with social media, its no longer time for the 'one man band (self proclaimed) social media guru' who spends his life on Twitter and tells everyone that corporates 'just don't get it'. Well that 'guru' probably hasn't worked in a corporate for 15-20 years if ever. This by contrast is a selection of stories of what different corporates did: how they overcame obstacles, tools used, roll out strategy, training and lessons learned. If you are in a corporate and know what social media but are wondering how to organise it in the context of your organisation then this is the book for you.
A series of different applications across product, HR, sales, customer service give a rich background to anyone contemplating setting up a corporate social media strategy, particularly in a complex organisation with many stakeholders and often across different countries. MacMillan Cancer Trust, PWC and the Israeli Foreign Office were the most interesting cases, for different reasons. Some interesting insights like the fact that the digital natives aged 18-24 were often those who needed most training given that they use social media exclusively for personal reasons and without constraints.
The consistent format makes it easy to read and compare and is definitely a book I have annotated and will dip into again for time to time.
If I were to criticise it is that some of the examples are too young to judge the real success or ROI, and there is a whiff of corporate PR in some of the company descriptions and participants CVs, which I guess was the price of getting their cooperation.
So in summary, a refreshing change from the proselytising of the self proclaimed guru. We now all know what social media is. It's time to 'do it' and this book is a useful companion if you are trying to do it in a corporate.
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