42 of 46 people found the following review helpful
Trumps the Competition,
This review is from: The Beermat Entrepreneur: What You Really Need to Know to Turn a Good Idea into a Great Business (Paperback)
After living in and doing management research in Silicon Valley for the past 20 years, my first reaction to this book was: How can Americans possibly learn anything about entrepreneurship from authors based in the United Kingdom? I was wrong. This is the most concise, complete, and engaging book you can read about how to grow a company. It is also might be the only charming book on entrepreneurship ever written. The Beermat Entrepreneur trumps the competition. Southon and West dispense with the annoying hype that fills so many management books. Instead, they give sound and useable advice about what every founder can and should do to build a great company. Not only that, this concise book is a joy to read. I teach management and entrepreneurship at Stanford University, and if I were to advise an aspiring company founder in any part of the world to read just one book, this would be it.