1 of 1 people found the following review helpful
Great book - very helpful,
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This review is from: Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas (Paperback)
I think this book is a great tool for creative writing of headlines. I set myself a target of 100 and write as many as I can on my own then I get this book out (and also words that sell by a different author). I usually get to about 60 on my own and then this book just helps trigger a fantastic flow of other ideas. I would definitely recommend it if you are writing sales letters whether for post or online.