1 of 2 people found the following review helpful
This review is from: Jony Ive: The Genius Behind Apple's Greatest Products (Paperback)
I was looking forward to reading this following the Steve Jobs biography, but I was sorely disappointed. In comparison it was like viewing a room through a keyhole as opposed to being in that room - it was clearly apparent that the research had been completely achieved through third-parties and other articles, with little real insight into Jony himself - there are suppositions and assumptions but it lacked the depth that having access to the man himself would have achieved. In all it was a bit superficial and a hotch-potch of facts, supposed facts and assumptions.
I did find an inaccuracy around dates which reinforced by opinion of the book - pg 58 before joining Apple he was stated as being 26 years old, on pg 62 he joins Apple and is now 25.
It's OK as a read but nowhere near the read the Steve Jobs biography is.