2 of 2 people found the following review helpful
Writing Style changes fast says the Author,
This review is from: Effective Writing Skills for Public Relations (PR In Practice) (Paperback)
Writing style changes fast according to the author of this book - John Foster, a regular columnist for the IPR journal for well over a decade. Via this book, under Foster's tutelage, readers are offered a decent amount of industry information as well as writing tips for the PR industry.
This book of just under 270 pages is split by 21 interesting chapters dwelling on the nitty-gritty of writing styles and allied matters. Of these, I found Chapter 5 (Clichés, jargon and other worn words), Chapter 6 (Is it easy to read?) and Chapter 15 (Americanisms - the differences) to be outstanding.
Furthermore, legal issues, libel, rights and regulations are explained by Foster in some detail. While it is not meant for general reading, students of public relations, agency staff, media and marketing professionals would find it well worth their while to read it. In all frankness, this book is not the only one of its kind - but it is definitely among the better ones on the shelves.