Good and detailed information dispelling some of the myths around Social Media,
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This review is from: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Kindle Edition)
This is a very well thought out book on social media and on how to apply proper control so that returns are measured. If more companies took notice of this book there would be a lot less hype...
The only minor criticism is that the book is a little repetitive at times (repetitio juvant perhaps?). Also, it could deter small firms from approaching social media if it were taken too literally as some of the metrics are often beyond the scope of SMEs.