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Customer Review

6 of 7 people found the following review helpful
3.0 out of 5 stars Average, 12 Dec. 2009
This review is from: The Complete Guide to Professional Wedding Photography: Creating a More Profitable and Fulfilling Business (Hardcover)
I agree with some of the points the 2 and 1 star reviewers made. But a book is the sum of its parts and overall in my opinion, this book deserves 3 stars. The book claims to describe ways of creating a profitable business in its subtitle and I think to an extent, it succeeds. Some people may find the specific route taken by the Lovegroves gives them inspiration to successfully create and run a business. But most will find it an unconventional route that they cannot relate to. It seems the author used the business skills and contacts from his video career, to open up a successful wedding photography service. He also sold himself to a wealthier client base as a professional photographer when really his skills were as a cameraman. His success is an example of: it's not what but who you know.
Technically, the photos are of middling quality and rather uninspiring. His photos show an obvious need to direct the subjects, possibly an influence of his videography career. They never seem spontaneous and when they do, you feel he could have captured more intimate or special moments. The weakness of the images is confirmed in the captions to the pictures. They constantly attempt to reaffirm how well they have been composed or designed. The 'personal style' of the author seems more a product of the high quality files coming from the medium format cameras he uses. Personally, I found the author's wife seems to have more interesting images, and uses rules of composition in a more creative manner.
In summary, the book does give some decent advise about business and management skills, and for this reason earns 3 stars. But if you are looking for images to inspire you to more creativity, look elsewhere.
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