2 of 2 people found the following review helpful
More strategic than social media related,
This review is from: The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
I love social media and I picked this book as I thought it would touch on case studies that would show what social media strategies were implemented. Sadly this isn't the case....
Yes it does go into the problems of what companies such as Dell, Sony Mobile, Confused.com, livingsocial and many others, however it doesn't really go into any detail about what social media strategies they implemented. A lot of the cases don't even talk about which social media channel was used and I found I was reading strategies as apposed to social media strategies in practice.
The solutions were small in reading and it talked more about the problems than the results.
Also what I found disaapointing was when they actually did specify something about twitter, such as " This company created an app called Tweetsend" there was nothing saying what it was or what it did...
The language in this book is not engaging and I found it difficult to read due to it being jargon and business speaking.
Not aimed at small business owners, mainly high end businesses
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy(24 customer reviews)