Customer Review

4.0 out of 5 stars A Simple But Powerful Idea, 8 Oct. 2011
This review is from: Start With Why: How Great Leaders Inspire Everyone To Take Action (Paperback)
I was introduced to Simon Sinek when we were shown his TED video on a course.

Sinek's message of start with why resonated with me, and I decided to read the book. Sinek's Why, How, What offers an insight into the difference between those organisations and individuals that succeed in an history changing way, and those that are just, well, good.

The problem with the book is that Sinek has distilled his idea down to the essentials in his TED talk, and the book is almost always going to be a second best. However, I still enjoyed and would recommend the book, and have, I hope, applied Sinek's ideas at work successfully.
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