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Customer Review

16 of 20 people found the following review helpful
1.0 out of 5 stars Bought it, read it, binned it., 11 Nov 2007
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
Well, I put it in a recycling bin. It's terrible.
This is a terrible book: patronising, simplistic and so basic it would insult a school-leaver, let alone a professional.
For a vastly superior alternative on a similar topic, try "Made to Stick".
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Showing 1-2 of 2 posts in this discussion
Initial post: 15 Nov 2007 20:38:48 GMT
Ian Denny says:
I can appreciate why you say that. But what may appear to be "simplistic" and "patronising" explanations are I fully expect to be accelerated learning techniques. By using analogies which on the surface appear to be for "school leavers", you will discover that many of these can be recalled and de-constructed quickly and on demand and applied. That has been my experience. And having seen Andy present many years ago, I can still recall his Two Ronnies analogy and break it down and re-construct it whenever I'm preparing a presentation. I have met and read about others who have been able to apply his teaching in the real world, months or years afterwards because he builds mental pictures and stories which they have been able to recall at will.

Posted on 16 Jan 2009 18:30:09 GMT
Drayton Bird says:
Well, it is hard to see how Made to Stick and this book are really on a similar topic. I can only say that Andy Bounds' ideas (which I don't think he would claim to be original) when expressed to me in little over half an hour transformed my talks and presentations for good. Nor do I imagine he would claim this to be a great work of literature. It's just full of simple things that work which most people just don't know about.
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