2 of 5 people found the following review helpful
Business Logic of Tomorrow,
By A Customer
This review is from: The Expressive Organization - Linking Identity, Reputation and the Corporate Brand (Hardcover)
The background of the many authors in organization theory, communication, marketing, strategy and accountings create both trust and expectations. Reading this one book is like reading several books within a coherent framework, each of which can each be unfolded into new themes using their own set of ideas and references. It is not an easy or entertaining read, but is it seductive and important.
This book opens up to the dominating business logic of tomorrow. It may serve both as a conceptual foundation and as tool-kits for holistic and reflexive companies, which think global and act local. And it is a gift to all companies within all kinds of industries having products and people which should enable them to become an elite company, but where the message and the messenger might be missing. The leader of tomorrow will be the communicating leader. The editors have composed a well-argued and exiting book. Congratulations.
(2 customer reviews)