Shop now Shop now Shop now  Up to 50% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Learn more Shop now Shop now
Customer Review

7 of 8 people found the following review helpful
3.0 out of 5 stars Not what I was looking for, 6 Feb. 2012
By 
This review is from: One Click: Jeff Bezos and the Rise of Amazon.com (Paperback)
"One Click" by Brandt is not a great book on one of the biggest success stories of the internet age. I would imagine that building a company like Amazon must have been a exciting journey but this book reads like a badly researched article for a local newspaper. It becomes apparent quickly that he has not done a lot of interviews with the key people but is relying on secondary research. The book was edited recently and the updated numbers and figures are patched into the text amateur style.

An almost embarrassing aspect of the book is the way that he writes about Jeff Bezos. I am sure that he is an intelligent person and that he has a lot of drive - however, he is not a god like genius who never failed and always succeeded. I think if Jeff Bezos has read this book he will have flushed about some of the descriptions of himself.

If you are interested in an easy to read book that gives you an introduction about Amazon it might be the right thing for you. If I were Jeff Bezos I would call Walter Isaacson to write a proper book about the story of my business and myself.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]