7 of 8 people found the following review helpful
Inspiring and convincing. Plenty of Wow but not so much How,
By A Customer
This review is from: One To One Future: Building Business Relationships One Customer at a Time (Paperback)
There's plenty of Oomph behind this vision and the case is undeniable. I'm convinced this is the way ahead. The first chapter summarises the whole book though and you can actually get away without reading the rest which repeats, emphasises and illustrates but doesn't illuminate any further if you already get the point. This book contains the one big basic revolutionary Idea, but it feels quite dated (already!) because the revolution's well underway now. If you are already a one to one believer read the chapter summary of this book but buy its sequel.
(2 customer reviews)
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