1 of 1 people found the following review helpful
From a practising marketer,
This review is from: Marketing Finance: Turning Marketing Strategies into Shareholder Value (Paperback)
I'd recommend this book to all marketers that really want to make theirstrategies create results. It's not written for those who think marketing= advertising. It's meant for marketers that are judged by financialresults and want to make sure that their marketing activity createsprofits.
It will give marketing managers a new way of thinking about what they doand equip them to work with, instead of against, the finance department.
It is succinct and to the point, but not a light read. That said, it iswell worth the effort. I'd make it compulsory for all marketing managers
(1 customer review)