Customer Review

7 of 10 people found the following review helpful
4.0 out of 5 stars Notable for its omissions, 1 Sep 2004
This review is from: Indulgence: Around the World in Search of Chocolate (Hardcover)
The Glasgow Herald says: 'A writer who is prepared to sell his soul for one Lindt Milk Chocolate Animal'
What I found extraordinary about this comprehensive book that covers every aspect of the history, cultivation, production, marketing and the social and political issues surrounding chocolate is that, despite mentioning issues concerning fair trade, the author never mentions the Fairtrade Foundation, Divine chocolate or Green & Black's. It's simply not possible that he was unaware of the significance of these brands and the importance of organic cultivation to saving cacao from the ravages of disease and the importance of fair trade to saving cacao growers from the ravages of an unfair trading system, yet he glosses over these issues completely. I'm sure that Lindt will send him some chocolate animals, but this omission seriously reduces the value of an otherwise excellent book.
As the founder of Green & Black's chocolate I obviously have an axe to grind, but these issues are of vital importance and it was dismaying to see them sidestepped in a book that aims to be definitive
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Showing 1-1 of 1 posts in this discussion
Initial post: 7 Apr 2010 17:28:04 BDT
J A says:
Mr Sams, I'm currently researching my next book which will be about chocolate. As part of it I'm asking various people what their favorite chocolates are and why, for any reason from nostalgic to what they think tastes best. I'd be grateful for your opinion! Thanks and my compliments on your company's values and chocolate. Ian Whitaker ( ian_whitaker_merino at hotmail com)
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