Fascinating and well written,
This review is from: From Gutenberg to Zuckerberg: What You Really Need to Know About the Internet (Paperback)
I like John Naughton's writing in the Observer. And on his blog. In fact, come to think of it, he is one of my favourite technology writers. His gift is that he can take big ideas and present them in a way which is easy to understand.
This book is very easy to read. And interesting.