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This review is from: Art of Writing Advertising: Conversations with Masters of the Craft (Advertising Age Classics Library) (Paperback)
When I was young I was a very poor copywriter.I knew it when I saw what Bill Bernbach was doing in America. I got out of advertising.Sixty years later I saw this book and decided to buy it and discover where I had gone wrong.I found out. If only Bill had spilt the beans those years ago I might have become a decent copywriter myself.