Customer Review

3 of 3 people found the following review helpful
3.0 out of 5 stars A fascinating mind, 17 Jun 2010
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This review is from: Business Playground: Where Creativity and Commerce Collide (Paperback)
I wasn't overly sure what to expect from this when I bought it for some holiday reading but it didn't fail to fascinate and entertain. Some may find the layout distracts from the information within as it comes across too arty for it's own good in places. That said however - once you get over that then the insights as to how successful businesses are run and how to come up with and sieve through creative ideas is entertaioning and useful. The examples given from the authors' experience are great to read. Each chapter has a little game at the end that you can either ignore or get stuck into alone or with company so you can truely grasp the concepts covered in that section and play with them yourself. Overall a great book and I look forward to further publications especially from Mr Stewart.
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