1 of 1 people found the following review helpful
How to Write a Good Advertisement,
This review is from: How to Write a Good Advertisement (Paperback)
I have made it a 'study' to learn how to write good advertisements;
This book was a recommendation and I have to say - so far so good.
I love the simplicity with which this book is written - and even more useful, is the Author's desire to ensure that concepts are caught and employed. He does this by having a question answer session at the end of each chapter. I find that just answering these questions makes me honest about what I am learning and not learning. I does keep me present in the moment when I know that I have got an 'assignment' to so at the end.