2 of 2 people found the following review helpful
Good book but not in touch with the present times!,
This review is from: Why We Buy: The Science of Shopping (Hardcover)
It's a good book for the time it was written something like 10 years ago, but the retail environment has dramatically changed since. The book will not give any answers to the today's reader just will bring a smile on their face. I will recommend not to buy this book as most of today's tactitcs have not been even mentioned. The world has changed and changing.... and therefore this book cannot fit into the retail patterns as they are nowdays in 2008. Internet, digital advertaising, discount supermarkets like Aldi, discount fashion chains like Primark and Matalan, low cost airline and so on have not been mentioned and what the impact on people's buying habits is, which leads to a question, why is this book still being published.