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Customer Review

66 of 70 people found the following review helpful
5.0 out of 5 stars Compelling reading - I got stuck to this book!, 12 Sep 2008
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This review is from: Made to Stick: Why some ideas take hold and others come unstuck (Paperback)
I can't believe I'm the first person to review this book!

It's a shame that this book hasn't found a wider audience. I have seen this book positioned in book shops as a 'business' book. But it's actually a book that is appropriate for absolutely anyone who wants to know how to create more compelling messages. You could be a teacher who wants to make your lessons more memorable or a student who wants to understand what makes urban legends so virally believable.

The authors really practise what they preach. Not only do they tell you how to make your messages more 'sticky' and memorable, but they have written a book that applies their learnings. A great read - thoroughly recommended! So much so that I feel compelled to write a review - so please forgive me as this is my first ever review!
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Showing 1-3 of 3 posts in this discussion
Initial post: 13 Feb 2011 00:24:35 GMT
And so I'll render my first review out of the ether ! That this book is exactly what I am looking for as has been clarified by the afore mentioned review is something for which I am confident I will be eternally grateful! Thank you Deirdre from SteppingStonesCoachingni .co.uk

In reply to an earlier post on 6 Aug 2011 01:16:23 BDT
Brendan says:
You just had to put your web address in there, didn't you? You are lame.

In reply to an earlier post on 26 Nov 2011 10:51:31 GMT
[Deleted by the author on 26 Nov 2011 10:51:56 GMT]
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4.6 out of 5 stars (57 customer reviews)
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