Customer Review

16 of 16 people found the following review helpful
5.0 out of 5 stars This book is inspirational for everyone, 8 April 2001
By A Customer
This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides) (Paperback)
Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especially when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - and in my opinion it is a great idea to start with Jurgen Wolff's book.
It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..
Definitely a high recommendation!
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4.8 out of 5 stars (8 customer reviews)
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