Customer Review

5 of 5 people found the following review helpful
5.0 out of 5 stars It does exactly what it says on the jacket, 1 Jun 2001
This review is from: Innervation: Redesign Yourself for a Smarter Future (Paperback)
Most grey and yellow matt covered, management books are byhumourless netnerd's with square glasses, anti establishemnt stubble, and plenty of edgy but boring platidude. Then I saw the name Guy Browning. Author of the hilarious "Office Politics", in the Guardian and "Managemnt Today's" "Weak at the Top" column, Browning is a one man league against the tedium of much management writing.
He has done nothing less than write a management guide for grown ups, for people with real jobs and responsibilities, real workplace anxieties and conflicts. Its pitched perfectly for most managemnt roles, avoiding the elitist assumption of many writers, and appicable to any organisation or level. I have one niggling criticism he is rather too fond of "Neutron Jack" Welch and his rather brutal epigrams. Browning takes us through the opportunities and threats of the new economy without succumbing to the ludicrous optimnism of Handy and Peters, or the downbeat doom mongering of Rifkin. It's irreverent but not irrelevant, funny but definitely not facile and visionary without vacuity. Yet it is not in the least bit cynical. The book is a brilliant guide to thinking about managing whilst avoiding managemnt think. Like Henry Mintzberg another management writer with a soul and a sense of humour, Browning is incapable of being boring, and loves the subject as much as he loves putting us straight on much of the nonsense which characterises the field. There are some amazing insights. The chapter on innovation and thought, on thinking outside the box, on meetings, are all gems. Read it from cover to cover and pass it on. If the rest of this admirable series, is halfway as well written, then I will gladly become a devotee of these Gurus. When these books get better known then I and the other reviewers can feel smug about indentifying the next big trend in mananagment writing...mangement writing you can read that makes you think.
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