10 of 10 people found the following review helpful
Mark Porter, Client Relationship Director, Tonic,
This review is from: Neuro Web Design: What Makes Them Click? (Voices That Matter) (Paperback)
I thoroughly recommend this book to those looking to gain a map of the territory that lies between information presentation, behavioural responses, interaction design and the universal game of gentle persuasion. This is a great introduction to the user experience. It can be read and its wisdom applied to designing, planning and user profiling by those of us who create for the web environment. It is easy to read and absorb. I have also found it especially helpful with colleagues who are setting out on the journey to grow their understanding of how the mind perceives the web interface. With 30 years experience in the field of human factors/usability/user experience Susan really knows how to tell this story.