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Customer Review

1 of 1 people found the following review helpful
5.0 out of 5 stars Marketing To Win Is Exactly What I Needed, 16 Dec. 2013
This review is from: Marketing to Win: How Small Businesses Can Do More with Less (Paperback)
Jacqueline nails it with Marketing To Win. Her book has everything an individual entrepreneur or small business needs to get off the ground or to grow bigger than ever before. Jacqueline has a gift for shrinking down massive concepts into small chunks that can be processed and set into motion immediately. I was amazed by how much marketing information I was able to absorb in a very short amount of time, including mistakes I had been making for years and interesting behavioral loopholes that I had been missing out on. Most importantly, Jacqueline writes in a very personal way, mixing first hand stories with cutting edge market knowledge (knowledge she gained by working with very big brands). Whether you're about to launch your first product, trying to take your business to the next level, or scratching your head wondering what to do, this book has something for you. Buy it. You won't be disappointed.
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