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Customer Review

11 of 14 people found the following review helpful
4.0 out of 5 stars Generating vision for earning model fast and clearly, 21 Nov. 2010
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Alexander Ostervalder and Yves Pigneur takes a unconventional step towards modelling business processes.

The main idea of the book can be adapted in few hours and can be taken in to use immediately. Plentiful examples are described in a clear and idea emphasing way so there are not much of an regular business jargon with it. These examples gives you really lots of ideas how to make things differently and therefore guide the reader or the user of the model towards archicectural innovation Strategic Management of Technology and Innovation(p:498) or value innovation Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

I find the represented consept of analyzing busines model useful regardless the intent of the business. Wether you are going for non-profit services or aiming for a dominance in technology for a spesific market. The way of thinking lets you concentrate for the relevant: Customer and the value mechanism.

The book is written (or drawn) in such way that it may fit better for people who have right brain dominating their thinking. Ideas, wide consepts, the big picture etc... Not concentrating on details.

Hope that this reviev gives something for someone who is thinking the purchasement of this book. -My comment for that is: "It is worth for every penny."

Ilari Graf
Finland
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