Customer Review

10 of 10 people found the following review helpful
5.0 out of 5 stars Creative Mischief, Creative Brilliance, 20 Dec 2009
This review is from: Creative Mischief: 1 (Paperback)
The previous reviewer is right - Dave Trott is indeed an advertising legend and his writing is as good as you would expect from such a creative genius. The fact that the book is a compilation of the best of his blog posts mean you get a succession of inspiring insights wrapped up with wit, charm and some lovely storytelling. At the start of the book, Dave says that there are two requirements from anything he reads: he has to learn something, or it has to be entertaining. 'Creative Mishchief' fulfilled botn criteria for me.
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