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2 of 2 people found the following review helpful
3.0 out of 5 stars Not Bad, But I'm Sure Glad I Got The Opportunitiy To Read This! - Moneymavericks92@gmail.com, 8 April 2012
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This review is from: Start With Why: How Great Leaders Inspire Everyone To Take Action (Paperback)
Excellent books with some valid points, the lessons are quick in a "no nonsense" way, but i must say that not every point in this book is practical. well at least according to me

for example, Simon argues that people buy why and not what. And that people don't truly pay attention to features or services of a company, but only why, and that without why, you cannot bread loyalty. while this may be true for many people it is in no way an ultimate truth

i know many people who are loyal customers (or "fanboys" as we would call them) who could not tell you WHY they are interested in a particular brand. the truth is. sometimes we just buy what we buy and we stick to it. for all types of reasons, why did we choose the xbox over the playstation 3? because it looks better, because you like the design of the controller better, because you like the online gameplay better? the reasons are limitless

and when people buy things, they tend not to try a change, if they buy an xbox 360, they stick with microsoft and decide not to even give sony a chance on there next "playstation 4" so loyalty come from many motivations.

ultimately what im saying is, simon says people don't buy why but what. is inaccurate, i am definitely a buyer of what and i am also a buyer of why. so this is why i say the book is not practical to real life, i don't see what the hype is all about really. so i would say it's a book you should definitely not miss out on, but you must be carefull and not take every word of it as a die hard truth

Pleae feel free to write me at moneymavericks92@gmail.com
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Showing 1-1 of 1 posts in this discussion
Initial post: 7 Feb 2015 15:28:36 GMT
That's interest. I didn't take this meaning from the text. My understanding was 'start' with why and then help customers justify their decision to purchase with the 'what'. Always good to see other people's perspective so appreciate your review.
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