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13 of 29 people found the following review helpful
3.0 out of 5 stars saccahrine, 1 Nov 2010
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This review is from: What You See Is What You Get: My Autobiography (Hardcover)
This is much better than I expected. I lived in my work through some of the biz stories in the book (esp Satellite TV), so I can say that it is pretty accurate, as are his descriptions of eg Mark Souhami of Dixons.

I briefly met the great man in the late 80s, when he seemed quite shy and quiet, with a very limp handshake, but now I know he was on his way to Madrid at the time to close down a loss making biz!

I could sense the ghost writer behind the book a lot, and got fed up with Sugar always claiming to have stuffed everyone in his deals in his little rat like voice, and some of it is episodic, when the ghost writer seems to have taken info (eg Spurs results and transfers) and wrapped them up in ersatz backgrounds (eg on the great man's yatch).

I also met Nick Hewer last year in France, so was interested in how he had kept so close to Lord Saccharine.

I couldn't help thinking: why is he promoting his book so much, and who is getting the money?? Everything he does seems to be a deal, and it's all one way :-)
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Showing 1-3 of 3 posts in this discussion
Initial post: 2 Nov 2010 18:44:03 GMT
A. Farrell says:
No ghostwriter on this one, Lord Sugar wrote the book himself.

Posted on 10 Dec 2010 09:38:07 GMT
John Self says:
He is promoting it a lot, isn't he? He's forever tweeting about it on Twitter - makes me wonder how he gets any deals done!

I suspect the reason for that is that people who are successful in one area tend to want to be successful in areas that have been denied them - so the businessman wants to write a bestselling book and get some literary respect.

As to the ghost writer point, Sugar does say (as the comment above states) that he wrote the book himself, though I think that may be stretching the definition of 'wrote' a little. The common way with celebrity autobiographies is for the celeb to sit down with a writer and give a series of long interviews which are then edited and put into prose by the writer. I suspect that's how this one was done. Whereas Chris Evans, for example, actually sat down at the computer and wrote his himself.

Posted on 14 Dec 2010 14:10:55 GMT
Last edited by the author on 14 Dec 2010 14:12:11 GMT
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